Branding and Storytelling from AdAge

From the Transmedia talk comes a perspective from AdAge about how to look at brands adn apply new storytelling techniques. The applications for storytelling are everywhere and it is only going to increasingly weave its way into every facet of our lives from entertainment to advertising to the church and beyond.

Who needs the Better Business Bureau?

Ever get bad service and call them to fix it, or call the BBB only to get nowhere? Well, here is one creative storytelling video that has told over 3 million people that...United Breaks Guitars!! Thanks Dean for posting this one.