
never stop learning
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service.Stories connect. Connection is everything in the new world. If you connect, you score. This goes for business, relationships, religion etc. etc.
Storytelling began as ceremony and evolved into ritual. It was commercialized in the middle ages, became big business in the 19th century and an international industry in the 20th. Today it is the ubiquitous wallpaper of the postmodern era.
"Explanatory talk and statistics appeal to the intellect, but people aren't inspired by reason alone. Compelling stories convey loads of information while also appealing to our emotions, ensuring that we not only listen, but get engaged and inspired.
Storytelling can be extremely effective at simplifying complexities. It can help us reveal and assess the assumptions, values and beliefs behind new ideas and connect them to our world. So a company's mission is not just to sell more and better coffee; it is to share the passion that fills that cup."
Scot McKnight put this up on his Jesus Creed blog today and I just had to pass it along. It's creative and funny with some insight to chew on. In my creative cookbook, that is the perfect recipe!!
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Haven't seen Terminator yet, but it is getting a lot of buzz for it's creativity. Fast Company put it on the cover and PC World describes a new game that continues the storytelling in a virtual world. Here is a quote from the article. Again, I love to think of groundbreaking storytelling technology and how that will impact us.
Halcyon Games on Tuesday announced the launch of Terminator Salvation: The Machinima Series, a new animated drama whose first episode is now available for purchase and download from the iTunes Store.
Machinima is a form of digital storytelling that uses a pre-existing virtual world technology, such as a video game engine, in order to drive the story. It's been used in short form for YouTube videos using World of Warcraft characters, stories told using Valve's Half-Life II engine, and, perhaps most well-known, the "Red vs. Blue" series featuring Halo characters.
"Isn't it great that there is at least one guy that we can look at that just simply has a swing that produces amazing results. There is one guy who can play by the rules and still succeed."That thought last week now feels like years ago as Manny descends into ordinary Joe status- just a guy who cheated to get ahead. But maybe it was a one-time occurrence. Maybe it never happened when he was with Boston. Maybe his excuse that a doctor prescribed it for him was true. Maybe...maybe not. How will we know? Once trust is broken, it always leaves behind a nagging little trail of doubt that clouds memories of old.
DODGEBALL: A TRUE UNDERDOG STORY
A small local gym is threatened with extinction by a gleaming sports and fitness palace unless a group of social rejects can rise to victory in the ultimate dodge ball competition.
Come to a special showing of Dodgeball and use your phone to text comments on the screen during the movie. Dodgeball will be playing at the Charlestowne 18 Theatre on Saturday, April 18th at 10:30 p.m. Admission is $5.00!
