Sunday, November 29, 2009

Branding and Storytelling from AdAge

From the Transmedia talk comes a perspective from AdAge about how to look at brands adn apply new storytelling techniques. The applications for storytelling are everywhere and it is only going to increasingly weave its way into every facet of our lives from entertainment to advertising to the church and beyond.

Tuesday, November 24, 2009

Building Kindergartens in Vietnam

Jon Acuff used his powerful blog for good by raising money for 2 kindergartens in Vietnam. He was shocked after his posting that $30,000 came in. Love the power of technology for great projects like this one. Read about it here and here. Thanks to Ben Arment for putting me on to this.

Saturday, November 21, 2009

Transmedia Storytelling

With so much opportunity for cross-media marketing, a professor at USC has coined the term "transmedia storytelling" meaning a story spanning multiple media in a coordinated way. The most recent example cited in the story is District 9 that had ads behind bus benches that read "bus benches for humans only."

Putting people into the story is where it's at.

Unbeatable- St. Louis

My friend Laurie Frey has created a musical about her experience with breast cancer. If you live in the St. Louis area, it looks like this weekend (today even) might be your last chance to see it. It's a great show, here's a taste...

Monday, November 16, 2009

Wheaton College and the Underground Railroad

There was a great story in the Chicago Tribune this weekend about Wheaton College unearthing some of it's archives to discover that it was part of the Underground Railroad.

I read it to our family and we had a great discussion about the Underground Railroad and the courage that it took for people to do the right thing. It is still hard to believe that this was part of our country's past but an important story to tell so that our children and their children will always stand up for what is right.

Tuesday, November 03, 2009

Storytelling in Business

Stories connect whether it is business, personal relationships, entertainment or the church. Here is another business example with storytelling tips from Salesforce's Marc Benioff on the power of storytelling in a business.