Cannot begin to describe my joy!
Tuesday, July 28, 2009
In a recent blog from Fast Company magazine titled Brand Storytelling: Connecting With Your Audience, author Melinda Partin reminds us of what we already know...stories sell. She writes,
Tell your story well.
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service.Stories connect. Connection is everything in the new world. If you connect, you score. This goes for business, relationships, religion etc. etc.
Tell your story well.
Tuesday, July 21, 2009
Ever get bad service and call them to fix it, or call the BBB only to get nowhere? Well, here is one creative storytelling video that has told over 3 million people that...United Breaks Guitars!! Thanks Dean for posting this one.
Saturday, July 18, 2009
When I was 17 I was part of a mission's trip to Venezuela. It was the first time that I came face to face with third world poverty. My world (and worldview) would forever be altered. Stacey and I desire that all of our children experience a mission to make a difference in the lives the poor, the orphans, the least of these that Jesus speaks of. So when Raegan heard about a trip tow work with orphanages in Hait and said to us "Mom, dad, I feel that I have to do this," we knew in our hearts that she was right.
So last week Stacey and Raegan went with 7 others to the poorest nation in the west, Haiti, to work with orphans. Haiti was the first country to become independent by a successful slave uprising. But corrupt leadership has led to economic and social ruin. In the city of Port Au Prince, where the team ministered at several orphanages, every home is seperated by walls for security reasons. There is chaos in the streets and fear in the hearts of the citizens. And so many of the families cannot take care of the children they bring into the world because of extreme poverty. It is a desparate situation, but not hopeless.
There are those who feel called to drop their lives and move to this oppressed country and try to make a difference. The ministry that the team worked with was founded by just such a couple. Their names are Corrigan and Shelley Clay and they moved to Haiti a year ago and started a minstry called the ApParent Project. The ministry works with the poor of Haiti (specifically with orphans) and seeks to make their needs known through media and the arts.
I am so proud of Stacey and Raegan for thriving in the blazing heat and loving on these little ones. They are still processing the trip and how transformational it was. It reinforces to me that we MUST continue to be the voice for the orphans and do what we can to find them a loving home.