Storytelling Sells

In a recent blog from Fast Company magazine titled Brand Storytelling: Connecting With Your Audience, author Melinda Partin reminds us of what we already know...stories sell. She writes,

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service.

Stories connect. Connection is everything in the new world. If you connect, you score. This goes for business, relationships, religion etc. etc.

Tell your story well.