Wednesday, April 15, 2009

Movie Texting- Future of movies or cheap gimmick?

I just received an email update from my local theater. Here is what it said.

A small local gym is threatened with extinction by a gleaming sports and fitness palace unless a group of social rejects can rise to victory in the ultimate dodge ball competition.

Come to a special showing of Dodgeball and use your phone to text comments on the screen during the movie. Dodgeball will be playing at the Charlestowne 18 Theatre on Saturday, April 18th at 10:30 p.m. Admission is $5.00!

So they bring back an old movie and add the twist of putting people's texts onto the screen while the movie is playing. Is this an experiment for possible future movie experiences or simply a gimmick to fill up seats with a cheaper, older movie?