Tuesday, June 16, 2009

The CEO As Storyteller In Chief

Forbe's magazine says it all in this article on the value of storytelling in the marketplace. Here is a quick quote...

"Explanatory talk and statistics appeal to the intellect, but people aren't inspired by reason alone. Compelling stories convey loads of information while also appealing to our emotions, ensuring that we not only listen, but get engaged and inspired.

Storytelling can be extremely effective at simplifying complexities. It can help us reveal and assess the assumptions, values and beliefs behind new ideas and connect them to our world. So a company's mission is not just to sell more and better coffee; it is to share the passion that fills that cup."