Tuesday, August 11, 2009

The Story of Sustainability

Interesting article by Reuters called The Story of Sustainability. It speaks to great storytelling and how our culture is losing human person to person contact and storytelling with it. Here's a taste...

According to Paige, the elements of a great story are imagination, believability and content...with the consolidation of the media and corporate forays into political and community affairs, our common story has been on auto-pilot like never before. All this is abetted by the technology that seems to be stripping away the very essence of person-to-person communication - and storytelling. When's the last time you heard a great story around a campfire? But then, again, this is another aspect of the status quo story many of us have accepted: So much to do, so little time.